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Project Opening Ceremony - Regular Event Takes Place in Binh Duong

  • 13/12/2021
  • According to research and current market situation, real estate is a big craze with many projects being invested and built. Therefore, the opening ceremony of the project is becoming more and more popular and is chosen as the main marketing channel that brings great revenue and profit for businesses.

    ✅ The role of the project opening ceremony

    Project opening ceremony
    Project opening ceremony (source: Internet)

    As well as other events such as the groundbreaking ceremony - ground breaking ceremony, the opening ceremony - inauguration ceremony, ... the project opening ceremony is being invested by businesses. Below, Hoang Sa Viet Company would like to send to customers the basic roles of the project opening ceremony:

    • The project opening ceremony gathered all potential customers interested in the project. From there, businesses can take the next customer care steps, bringing in revenue and profit.

    • This is also an opportunity for businesses to close big contracts on this day, because the majority of interested customers will gather together to be a great "touch point" for customers to accept down payment.

    • Enterprises take advantage of the opening and sale of the project to promote their image, multiply the brand and increase communication efficiency. From there, customers know and love the brand.

    • The project opening ceremony is also an opportunity for businesses to affirm their position, scale and brand stature in the market.

    Opening ceremony of the company's project
    Opening ceremony of the company's project (source: Internet)

    ✅ The process of organizing the project opening ceremony

    The process of organizing the project opening ceremony in each company will be different. Based on a standard process, each event organization will have a separate process suitable for the project, scale and nature of the event.

    ✔ Make a budget carefully

    Project budget is always the first consideration when organizing an event. As a premise to brainstorm ideas and build program plans, choose the venue, the number of guests,...

    ✔ Choose the time and place of the event

    Venue for opening ceremony
    Venue of the opening ceremony (source: Internet)

    The project opening event is usually held on weekends and the time frame is favorable for guests to attend.

    Depending on the target audience as well as the size and nature of each project, choose the appropriate venue. For example: Restaurants, hotels, conference centers or at the company's headquarters….However, most real estate companies often hold an opening ceremony right in their own project for customers to live. Continue to visit, feel the project as well as increase the ability to convince customers to come to a decision to sign a purchase and sale contract.

    ✔ Make a guest list

    For the event of the opening ceremony of the project, the guests play an important role. Customers decide whether the opening ceremony of the project will bring revenue and profit. Therefore, it is necessary to make a very specific guest list:

    You need to identify exactly who the guest is?

    Who should send email,

    Who should send cards,

    Who should call to invite directly.

    The ideal time is to send 2 weeks before the event. When the event is close to 2-3 days, it is necessary to call to remind guests to pay attention to the event to avoid guests being forgotten.

    In addition to other main factors, the design of invitation templates and media messages to create effects for the event should also be focused. If the invitation template is carefully designed, customers will feel the respect from the investor for them.

    ✔ Make a list of necessary items

    Invitation to the opening ceremony
    Invitation to the opening ceremony

    In the event, there are many items that businesses and event organizers need to agree on. Some of the items may include:

    • Sound system, light, LED screen,...

    • Event equipment system

    • Bands, Teabreak,...

    • Backgrounds, Backdrops,...

    • Personnel on duty, running programs,...

    For the project opening ceremony to be held the most successful. The event organization company needs to make a detailed list and fully prepare each item. If the organizer is a large and professional unit, then there is nothing to discuss. But if the unit lacks experience, then surely the business will be very hard? Therefore, customers need to consider "Factors to keep in mind when choosing an event organizer in Binh Duong"

    ✔ Set up the opening ceremony area

    Depending on the scale and nature of each project, choose the appropriate space to hold the opening ceremony:

    - If the scale is large and the value is high, the space must be luxurious and use modern equipment, design the stage and arrange the space reasonably, convenient for the staff to advise the guests, the audience. introduce the project's utilities to guests in more detail and detail.

    - For small-scale projects, the venue has limited seating arrangement in rows to maximize the area for guests.

    - Outside the campus, hang banners, standees, welcome gates and instructions to go. The campus needs to be decorated with fresh flowers and the reception team welcomes guests to add a luxurious part.

    ✔ Event organization and monitoring

    Organize and supervise the opening ceremony
    Organizing and supervising the opening ceremony (source: Internet)

    When the items and works are completed, your business and the event organizer will implement the program.

    Based on the plan to organize the opening ceremony according to each proposed item. The event can start with an art performance such as a violin performance, group dance or a song….

    Next, MC announced the official opening of the project and introduced typical guests and investors. The most important part is the investor introduces and points out the benefits and advantages of the project to the guests and convinces the guests to invest and buy the project. The technical department needs to carefully check the sound and coordinate the slide presentation properly, to avoid misleading, creating a lot of space during the investor's presentation.

    If the event is held on the day the project is open for sale, you can bring guests in groups so that the consultants can easily advise on the utilities as well as special highlights in the project. Customers will feel the real life at the projects and make investment decisions, buy projects or not.

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