Product Launch Theme Ideas

✅ What is a new product launch event?

Product Launch Event is no stranger to businesses. This is considered an opportunity for businesses to make an impression on products. In other words, attracting attention and attracting potential customers and partners. Organizing the product launch event greatly determines the success of the product when launching to the market. And it is extremely important in the marketing strategy of the company. Therefore, the organization of the launching ceremony of new products needs to be well invested and carefully prepared from the preparation stage to the organization stage.

See also:

1. Package of the professional new product launching ceremony
2. Script template for new product launch

Currently, noticing the importance of organizing the launching ceremony of new products, many agencies and businesses have begun to take an interest in this work. Typical companies can be mentioned as companies in the food and beverage industry, educational companies, product manufacturing companies, and especially companies and enterprises in the cosmetic industry.

The cosmetic market in Vietnam is now relatively large and demand is increasing. The notion of beauty has more or less changed in perception. In addition to the increase in income, consumer living standards leading to a strong boom in the market, thousands of cosmetic brands have appeared in various forms and competition is fierce. Therefore, it is not easy for brands to get the affection of customers, especially in the short term even if the products are good quality, reasonably priced.

In order to bring products to consumers, manufacturers and distributors need to make great efforts to develop the market in many ways. Using different distribution channels, PR programs, Marketing ... In which, the first stage of bringing products to the market is the organization of the Product Launching Ceremony in an impressive and attractive way. This is considered one of the effective marketing strategies of many businesses in general and the cosmetic industry in particular.

✅Why is the brand launch for cosmetics industry important?

• Introducing the brand for the first time to the public

To convey information about the brand and product to the mass public, the brand or product launch events have an important role to play. This is a chance for product sampling and boosts the trust of customers toward the products. Moreover, this is a great chance for companies to advertise their products and increase their brand awareness.

• Connecting consumers who share the same tastes

The successful event means that it can attract customers that have the same interest and passion towards the product so that the company can penetrate the market. By hosting the product launch, a company can boost its credibility among consumers.

Given its importance, companies need to plan to have a memorable product launching event and make an enormous impression on customers.

• Affirming the position of products in the market

Organizing the brand launching ceremony also aims to share valuable business philosophies from experts to spread inspiration from the product. Affirm the brand's value in the cosmetic market. At the same time, if done well at this stage, the new invisible product will attract the attention of the media and public, thanks to which the product will be more favored and create a long-term effect later.

✅ The ideas for product launch events.

In order to have a successful event launching ceremony, businesses can not ignore the production and idea of the program. From customers' behavior, if the company or business organizes an event to launch that product, it proves
that the product has high quality with many new features. Thereby, it triggers the curiosity from customers and the desire to participate to learn more about the product. Based on the target audience and the requirements of the business, we will have many ideas to organize different product launch events. Below, we invite customers and Hoang Sa Viet to learn some common forms as follows:

• Organize a new product launch event in the form of a press conference

In the media or mass media, we will occasionally come across this form. The idea of holding a product launching ceremony in the form of a meeting to inform the media of the product's presence in the market, affirming the position of the product. At the same time, this is also a form to attract the attention of the target audience and create a trust for the product that is about to be launched to the market.

• Organize a new product launch event in the form of an Event

This is the work of inviting customers to party, receiving gifts, or experiencing the product directly. The important point of this event is how to attract attention, attention and find points to impress customers and the press. The cost and scale of this event are usually quite large and require detailed and meticulous calculation to ensure absolute success.

• Media launches new products on social media

Social networks today are widely used and have a great influence on people. Therefore, businesses can use social media to communicate their new products.
This marketing channel is cost-effective because you can just run ads to be able to inform customers about that product. In addition, if you have a large budget, you can choose to advertise on television, in order to increase the reach of the product to the target customer.

✅Items and equipment needed for the brand launch event.

A product launch event needs a lot of equipment, depending on the size of each event, you can choose the most necessary and suitable equipment for your event listed below:

MAIN STAGE AREA

• Sound system for brand launch event View details

• Lighting system for brand launch event View details

• Background theme of the brand launch program (backdrop, LED screen) View details

• Main stage for the show View details

• Tables and chairs for delegates View details

• VIP tables and chairs for the event

• Decorate the event space (3D stage, star screen, small scene, effects, fresh flowers ...)

• Floor mats and aisles View details

• Podium with fresh flowers and brand recognition logo See details

• Needle cannon or effect machine (firecracker..) View details

• Champagne for Brand Congratulations View Details

• Set of event rituals (brand launch ritual...) View details

• Savory reception (if any)

PICK-UP ENTRANCE AREA

• Decoration decor welcome gate View details

• Reception desk View details

• Flowers rushed View details

• Aisle Carpets View Details

• Barier's Pillar Leads Into Event Center View Details

PHOTO BOOTH

• Background for Souvenir Photography View Details

• Photo booth floor

• Light support movie shooting, shooting (if necessary) View details

• Decoration of the shooting area View details

TIMELINE TEMPLATE FOR BRAND LAUNCH (NOON)

• 08h30 – 09h00: Pick up
• 09h00 – 09h05: Stable
• 09h05 – 09h10: Opening performance: Contemporary dance performance to build a brand logo
• 09h10 – 09h30: Show clips of the brand's development journey
• 09h30 – 09h45: The representative board speaks
• 10h00 – 10h10: Gratitude to distributors
• 10h10 – 10h20: Guest singer performance
• 10h20 – 11h00: Launch of cleanser or other beauty products
• 11h00 – 11h30: Guests have a buffet
• 11h30 – 11h45: Singing performance
• 11h45 – 12h00: Lucky draw
• 12h00 – 12h10: Performance...
• 12h10 – 12h20: Lucky draw for 1 special gold price
• 12h20: End of program

✅Product launch hosted by Hoang Sa Viet.

The launching ceremony of new brands and products is very important for the cosmetic industry. This is a huge stepping stone and a solid foundation for the further and stronger development of cosmetics.

Understanding the values and meanings that the ceremony brings to its customers, Hoang Sa Viet Media always appreciates its sense of responsibility and professional expertise to bring customers the most perfect experience. To hold a successful launch ceremony. We understand that writing down the basic program timeline will help you visualize the frame of the program. In order to help you plan your own product launch in the most impressive way.

For more information, please contact the hotline: 0985.999.345. Or contact via zalo for the fastest support.