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✅ What is a new product launch event?

Product Launch Event is no stranger to businesses. This is considered an opportunity for businesses to make an impression on products. In other words, attracting attention and attracting potential customers and partners. Organizing the product launch event greatly determines the success of the product when launching to the market. And it is extremely important in the marketing strategy of the company. Therefore, the organization of the launching ceremony of new products needs to be well invested and carefully prepared from the preparation stage to the organization stage.

See also:

  1. Package of the professional new product launching ceremony
  2. Script template for new product launch

Currently, noticing the importance of organizing the launching ceremony of new products, many agencies and businesses have begun to take an interest in this work. Typical companies can be mentioned as companies in the food and beverage industry, educational companies, product manufacturing companies, and especially companies and enterprises in the cosmetic industry.

The cosmetic market in Vietnam is now relatively large and demand is increasing. The notion of beauty has more or less changed in perception. In addition to the increase in income, consumer living standards leading to a strong boom in the market, thousands of cosmetic brands have appeared in various forms and competition is fierce. Therefore, it is not easy for brands to get the affection of customers, especially in the short term even if the products are good quality, reasonably priced.

Lễ ra mắt sản phẩm
Product launching ceremony - brand (source: Hoang Sa Viet)

In order to bring products to consumers, manufacturers and distributors need to make great efforts to develop the market in many ways. Using different distribution channels, PR programs, Marketing ... In which, the first stage of bringing products to the market is the organization of the Product Launching Ceremony in an impressive and attractive way. This is considered one of the effective marketing strategies of many businesses in general and the cosmetic industry in particular.

New product launching ceremony - diamond white brand ambassador announcement (source: Hoang Sa Viet)

CEO Ngoc Trinh with guests at Diamond White event (source: Hoang Sa Viet)

✅Why is the brand launch for cosmetics industry important?

  • Introducing the brand for the first time to the public

To convey information about the brand and product to the mass public, the brand or product launch events have an important role to play. This is a chance for product sampling and boosts the trust of customers toward the products. Moreover, this is a great chance for companies to advertise their products and increase their brand awareness.

The launching ceremony of Detox White cosmetics brand (source: Internet)

Amberes cosmetics brand launch event (source: Internet)
  • Connecting consumers who share the same tastes

The successful event means that it can attract customers that have the same interest and passion towards the product so that the company can penetrate the market. By hosting the product launch, a company can boost its credibility among consumers.

Given its importance, companies need to plan to have a memorable product launching event and make an enormous impression on customers.

Tri ân các đại lý, đối tác, khách hàng đã đồng hành cùng thương hiệu YOSE. (Nguồn: Hoàng Sa Việt)
Gratitude to agents, partners and customers who have accompanied YOSE brand (Source: Hoang Sa Viet Media)
  • Affirming the position of products in the market

Organizing the brand launching ceremony also aims to share valuable business philosophies from experts to spread inspiration from the product. Affirm the brand's value in the cosmetic market. At the same time, if done well at this stage, the new invisible product will attract the attention of the media and public, thanks to which the product will be more favored and create a long-term effect later.

Lễ vinh danh thương hiệu nổi tiếng đất việt cho nhãn hàng Dr.Lacir (Nguồn Internet)
Huyen Phi cosmetic event is invested greatly by Hoang Sa Viet combined

✅ The ideas for product launch events.

In order to have a successful event launching ceremony, businesses can not ignore the production and idea of the program. From customers' behavior, if the company or business organizes an event to launch that product, it proves
that the product has high quality with many new features. Thereby, it triggers the curiosity from customers and the desire to participate to learn more about the product. Based on the target audience and the requirements of the business, we will have many ideas to organize different product launch events. Below, we invite customers and Hoang Sa Viet to learn some common forms as follows:

  • Organize a new product launch event in the form of a press conference

In the media or mass media, we will occasionally come across this form. The idea of holding a product launching ceremony in the form of a meeting to inform the media of the product's presence in the market, affirming the position of the product. At the same time, this is also a form to attract the attention of the target audience and create a trust for the product that is about to be launched to the market.

Press conference to launch beauty duo (source: Internet)
  • Organize a new product launch event in the form of an Event

This is the work of inviting customers to party, receiving gifts, or experiencing the product directly. The important point of this event is how to attract attention, attention and find points to impress customers and the press. The cost and scale of this event are usually quite large and require detailed and meticulous calculation to ensure absolute success.

Launching ceremony of Zenpali brand products (source: Internet)

Launching ceremony of Zenpali brand products (source: Internet)
  • Media launches new products on social media

Social networks today are widely used and have a great influence on people. Therefore, businesses can use social media to communicate their new products.
This marketing channel is cost-effective because you can just run ads to be able to inform customers about that product. In addition, if you have a large budget, you can choose to advertise on television, in order to increase the reach of the product to the target customer.

✅Items and equipment needed for the brand launch event.

A product launch event needs a lot of equipment, depending on the size of each event, you can choose the most necessary and suitable equipment for your event listed below:


Product Launch Sound
Lighting launches products
  • Background theme of the brand launch program (backdrop, LED screen) View details

Background product launching ceremony
Aluminium stage for the event
Tables and chairs for event delegates
  • VIP tables and chairs for the event
VIP tables and chairs for the event
  • Decorate the event space (3D stage, star screen, small scene, effects, fresh flowers ...)

Decor Event
Decorate the event space
Carpet floor coverings and aisles
  • Podium with fresh flowers and brand recognition logo See details

Podium with fresh flowers
  • Needle cannon or effect machine (firecracker..) View details

Needle Shooter

Effects for the stage
  • Set of event rituals (brand launch ritual...) View details

Event Ritual Set

Brand launching ritual

  • Savory reception (if any)
Event buffet party


Welcome gate
Reception desk for guests
Flowers with delegates
Event carpet
Barrier's guide


Background souvenir photography
  • Photo booth floor
  • Light support movie shooting, shooting (if necessary) View details

Lighting supports movie shooting
Small landscape decorations for photography


  • 08h30 – 09h00: Pick up
  • 09h00 – 09h05: Stable
  • 09h05 – 09h10: Opening performance: Contemporary dance performance to build a brand logo
  • 09h10 – 09h30: Show clips of the brand's development journey
  • 09h30 – 09h45: The representative board speaks
  • 10h00 – 10h10: Gratitude to distributors
  • 10h10 – 10h20: Guest singer performance
  • 10h20 – 11h00: Launch of cleanser or other beauty products
  • 11h00 – 11h30: Guests have a buffet
  • 11h30 – 11h45: Singing performance
  • 11h45 – 12h00: Lucky draw
  • 12h00 – 12h10: Performance...
  • 12h10 – 12h20: Lucky draw for 1 special gold price
  • 12h20: End of program

✅Product launch hosted by Hoang Sa Viet.

The launching ceremony of new brands and products is very important for the cosmetic industry. This is a huge stepping stone and a solid foundation for the further and stronger development of cosmetics.

5000m2 factory of Hoang Sa Viet Company

Understanding the values and meanings that the ceremony brings to its customers, Hoang Sa Viet Media always appreciates its sense of responsibility and professional expertise to bring customers the most perfect experience. To hold a successful launch ceremony. We understand that writing down the basic program timeline will help you visualize the frame of the program. In order to help you plan your own product launch in the most impressive way.

For more information, please contact the hotline: 0985.999.345. Or contact via zalo for the fastest support.

Staff of Hoang Sa Viet Company