ORGANIZATION OPEN SALE

Recently, the real estate market is growing and people's demand for housing is increasing. Therefore, the opening ceremony of real estate projects is increasingly popular, in order to introduce to customers the townhouses, apartments, villas, land plots, ... This is one of the important steps. to implement the most effective marketing and communication strategies in the real estate industry.

Let's find out with HSV, what is the opening ceremony of the project? How to organize a successful project sale ceremony through the information in the article below.

✅ What is the project opening ceremony?

In order to organize a successful project opening ceremony, bringing good results in terms of customers, revenue and costs, the first thing to do is to learn the definition of a project opening ceremony.

More than anyone else, real estate companies understand that organizing a project opening ceremony event is an event to introduce townhouses, apartment owners, land plots, ... to customers, in order to expand marketing and communication. From there, find potential customers interested in the project and get the next steps of care.

The opening ceremony of real estate projects is also an opportunity for customers and businesses to listen, learn and analyze the project, see small-scale apartment models,... That's it. the basis for investment, business, or choice as a place to settle down later.

According to many studies and evaluations, a successful sale opening ceremony will demonstrate the investor's capacity, and at the same time increase the credibility of the guests, serving as a basis and a premise to decide the investment. project success.

✅ Factors determining the successful launch of the project

✔ New and unique scenario ideas

The first factor that needs to be mentioned in the program script. A novel and unique scenario is not only a bridge connecting businesses and customers but also attracts the attention of many interested people.

Make up a scenario that is detailed and suitable to the characteristics, size, and nature of each customer. Let's have a full script content: time, duration, detailed content, implementation personnel,... That will definitely be a plus point to help the opening ceremony be successful.

✔ Luxury venue, suitable for scale

Location is definitely the next factor to consider. The venue brings comfort, luxury and shows the level of the organization.

Depending on the size and goals of the project and the audience, the business chooses the appropriate time and venue for the event.

✔ Modern and quality equipment

To have good event quality, we cannot deny the important role of equipment in the event: sound, light, LED screen, background, backdrop,...

The more modern and high-quality equipment, the more risks in the event are limited, contributing to impressing guests.

✔ Professional and dedicated staff

Don't forget the importance of the staff running the event. How the event is organized, how it operates is thanks to the brains of the dedicated staff. Their rich experience will be the core factor to limit the risks in the event and bring a bright spot for the real estate project opening ceremony.

✅ How to organize a successful real estate project sale opening ceremony?

For a real estate project opening ceremony, to be held successfully, we need to prepare carefully and firmly grasp every step. At the same time, learn about the audience, the size, and the nature of the event to make the most appropriate decisions.

Here are the basic steps to organize a successful real estate project sale opening ceremony.

✔ Planning for the opening ceremony of projects and apartments

Planning for the opening ceremony is always the first issue that needs to be taken care of so that the event can be carried out smoothly. For companies and businesses, planning the opening ceremony will be focused on time and effort by companies and businesses.

The detailed plans will help the implementation of the opening ceremony of the project smoothly, bring higher efficiency and avoid unfortunate errors.

✔ Determine the audience and the number of guests

Each project will have its own level of funding and investment, targeting different customers. Therefore, one of the most important and urgent tasks is to determine the most accurate audience for the project, in order to achieve optimal results in the opening ceremony held.

Guests are the deciding factor for the success of the project, so you must have a specific plan for making lists, invitations and preparing carefully and thoughtfully welcoming guests.

You should note that when using a card, you should choose a simple, polite, and elegant design to send to your guests. Invitations, invitations should be sent 7 to 10 days before the event and about 2 to 3 days before the event, so you should call to remind customers as well as close the number of guests to attend to have the best preparation.

✔ Choose the time and place of the event

Hold time

The time to hold the opening ceremony is usually done on Saturday or Sunday, to ensure the full number of guests.

The time should be determined in advance, to prepare for a more thoughtful reception.

Venue of the event

For some companies, businesses and corporations, there will be places to display and sell model apartments at the headquarters, taking advantage of the space and are here to hold the opening ceremony of the project. Customers when attending can both visit the company, and do not have to pay extra for the venue.

However, for companies and businesses that do not meet the requirements, they can look to other venues, such as wedding restaurants, outdoor tents, etc.

The venue is not only a place for the event to take place but also the face of the event, helping businesses impress the audience.

✔ Event communication planning

In order for the business brand to be known and the project launch event to reach a wide range of customers, communication and marketing activities are extremely necessary and important. Marketing activities are the golden key for businesses to increase awareness, brand popularity, and revenue growth.

The opening ceremony of the project should be communicated with a transparent message on both online and offline means. At the same time, there is smooth coordination and approach of the channels that will help increase the effectiveness of the project opening ceremony.

Hoang Sa Viet is a well-known unit in the event equipment rental industry. Currently, customers also know Hoang Sa Viet company in the role of event organizer: opening ceremony, inauguration, sale opening ceremony, year-end party - a new year of the business,...

To consult and receive a quote from the event organizer Hoang Sa Viet, please contact Hotline: 0985.999.345 press 2.