Product Launch

✅ WHAT ARE NEW PRODUCTS LAUNCH?

Product Launch Event is an event that is not too strange for businesses. This is seen as an opportunity for businesses to make product impressions. In other words, attract attention and attract potential customers and partners. Organizing a product launch event makes a big decision to the success of the product when it hits the market. And it is extremely important in the marketing strategy of the company. Therefore, the organization of a new product launch ceremony needs to be well-invested and carefully prepared from preparation to organization.

Currently, realizing the importance of organizing a new product launch ceremony, many agencies and businesses have begun to pay attention to this work. Typical examples can be mentioned as companies in the food and beverage industry, education companies, product manufacturing companies, and most especially companies and businesses in the cosmetics industry.

The cosmetic market in Vietnam currently has a relatively large scale and increasing demand. The concept of beauty has more or less changed in perception, in addition to the increase in income and living standards of consumers, leading to the market having a strong boom, thousands of American brands. Products have appeared in many different forms and competition is fierce. Therefore, it is not easy for brands to win the hearts of customers, especially in a short time, even though the products are of good quality and at a reasonable price.

To bring products to consumers, manufacturers and distributors need to make every effort to develop the market in many ways. Using different distribution channels, PR programs, Marketing... In which, the first stage of bringing the product to market is the organization of an impressive and attractive Product Launching Ceremony. This is considered one of the effective marketing strategies of many businesses in general and the cosmetics industry in particular.

✅ WHY IS A BRAND LAUNCH NEEDED?

• Introducing the brand for the first time to the public

In order to convey information about brands and products to a large number of customers and encourage customers to trust them by actual experience before choosing products according to the motto: "Hundreds of hearing is not equal to one trial", The organization of the brand launch ceremony aims to leave a good impression on guests and partners, customers, agents and friends.
Not only makes consumers feel sympathetic, but also motivates them to want to buy and use the product for a long time. These are also the first steps for a product marketing strategy. Therefore, it is necessary to accurately calculate, and plan in detail to bring the best effect in the event.

• Connecting consumers with similar tastes

The first step for the success of the event is to gather a target group of customers with similar passions and interests to attend, thereby spreading and expanding market share. Brands and products introduced will be known and trusted by many people.
With the importance of the brand launch ceremony, businesses need to plan a large-scale and grandiose ceremony. Use the main color tones to bring out the core values ​​of the product and make a deep impression.

• Confirm the product's position in the market

Depending on the opinion of each person, but the vast majority of people hold the brand launch ceremony as a notification bell to the entire community to help identify the brand easily.
Organizing a brand launch ceremony also aims to share valuable business philosophies from experts. To spread the meaning and inspiration from the product. Affirming the value of the brand in the cosmetic market.
At the same time, if done well at this stage, the invisible new product will generally attract the attention of the media and public opinion, so that the product will be more favored and create long-term effects later.

✅ IDEAS FOR PRODUCT LAUNCH - BRAND

To have a successful event launching ceremony, businesses cannot ignore the production and program ideas.
With the customer's mentality, if the company or business organizes an event to launch that product, it proves that the product is quality and brings many new features. Thereby stimulating the curiosity of customers and the desire to participate to learn more about the product
Based on the target customers and the requirements of the business, we will have many ideas to organize events Launch different products. Below, we invite you and Hoang Sa Viet to learn some popular forms as follows:

• Organize a new product launch event in the form of a press conference

In the media or mass media, we will occasionally come across this form. The idea of ​​​​organizing a product launch ceremony in the form of a meeting to inform the media of the presence of the product in the market, affirming the position of the product. At the same time, this is also a way to attract the attention of target customers and create confidence in the product that is about to be launched.

• Organize a new product launch event in the form of an Event

This is the job of inviting customers to a party, receiving gifts, drawing prizes, or experiencing the product directly. The point of this event is how to attract interest, attention and find a point to impress customers and the press.
Usually, the cost and scale of this event is quite high and requires meticulousness to ensure the event is absolutely successful.

• New product launch media on social networking sites

Today's social network is widely used and has a great influence on people. Therefore, businesses can use social networking sites to communicate their new products.
This is one of the necessary jobs and does not cost too much, just running ads can inform customers about that product. In addition, if you have a large budget, you can choose to advertise on TV, in order to increase the product's reach rate to target customers.

✅NEWED ITEM AND EQUIPMENT FOR BRAND LAUNCH

The brand launch ceremony needs a lot of items, depending on the size of each event, you can choose the necessary and most suitable equipment for your event listed below:

MAIN STAGE AREA

• Sound system for the brand launch event View details

• Lighting system for the brand launch event View details

• Brand launch program theme background (backdrop, LED screen) View details

• Main stage for the show See Details

• Tables and chairs for delegates View details

• Tables and chairs for VIP delegates View details

• Decoration of event space (3D stage, star screen, miniatures, effects, fresh flowers...)

• Carpets for floors and walkways View details

• The podium has fresh flowers and a brand identity logo See details

• Glitter cannon or effect machine (flame flare..) View details

• Champagne to congratulate the brand View details

• Set of event rituals (brand launch rituals...) View details

• Savory party for guests (if any)

ENTERTAINMENT AREA ONLY

• Decorating the gate to welcome guests See details

• Reception desk welcomes guests See details

• Floral installation View details

• Path carpets View details

• The barier pillar leads the way to the event center See details

PHOTO BOOTH AREA (PHOTO BOOTH)

• Background for souvenir photography See details

• Photo booth floor (photo booth floor)

• Lighting supports filming, taking pictures (if needed) See details

• Small landscape decoration of the shooting area See details

TIMELINE FORM FOR BRAND LAUNCH ORGANIZATION (NOON)

• 08h30 – 09h00: Pick up guests
• 09h00 – 09h05: Stable
• 09h05 – 09h10: Opening performance: Contemporary dance performance to build brand logo
• 09h10 - 09h30: Show clip about the brand's development journey
• 09:30 – 09:45: Representatives speak
• 10:00 – 10:10: Grateful to distributors
• 10h10 – 10h20: Performance by guest singers
• 10h20 – 11h00: Launch of facial cleanser or other beauty products
• 11h00 - 11:30: Guests have buffet party
• 11:30 - 11:45: Music and singing performance
• 11:45 – 12:00: Lucky draw to win prizes
• 12h00 – 12h10: Musical performance…
• 12h10 – 12h20: Draw to win a special gold prize
• 12h20: End of the program

✅Hoang Sa Viet, the company organizes a professional product launch event

The launch of new brands and products is very important for the cosmetics industry. This is a huge stepping stone and a solid foundation for the further and stronger development of cosmetics.

Understanding the values ​​and meanings that the ceremony brings to its customers, Hoang Sa Viet Media always upholds its sense of responsibility and professionalism to bring customers the perfect experience. best. To organize a successful launch ceremony. We understand that writing down the basic program Timeline will help you visualize the outline of the program. In order to help you to plan your own product launch in the most impressive way.

For more information, please contact the hotline: 0985.999.345 . Or contact zalo for the fastest support.